The internet is not solely dominated by viral videos of cats or skateboarding bulldogs; highly coveted vehicles also receive a significant amount of attention and clicks.
The experts at Select Car Leasing have analyzed data from various platforms, such as TikTok, Instagram, and Google, to determine the cars and vehicle manufacturers that have gained significant viral attention
While BMW holds a strong presence on both Instagram and TikTok, Audi takes the lead in terms of monthly global Google searches, leaving its competitors behind
In the race for the most viral electric vehicles (EVs), Tesla emerges as the victor over Rivian, the pioneers of battery-powered pickups. In order to compile our list of the most viral content, we conducted an analysis of the following factors:
The popularity of TikTok can be measured through Google searches, TikTok views, TikTok hashtags, Instagram followers, and Instagram hashtags.
In the realm of Instagram, individuals have traditionally utilized the platform as a virtual parking lot for their cherished automotive photographs and videos. However, amidst the deluge of posts inundating the ‘gram’, it begs the question: which brands have emerged as the most sought-after and beloved by users?
A unique scoring system was developed, utilizing analysis of manufacturer follower count and hashtags, to assess and evaluate performance.
With an almost perfect score of 19.9 out of 20, BMW stands out as the top car brand on Instagram, leading the way in popularity.
Porsche, the renowned German performance specialists, have swiftly secured the second position, earning an impressive Instagram score of 18.9 out of 20.
In the meantime, Ferrari secures the third spot, as its popularity on Instagram earns it a remarkable score of 18.6 out of 20, solidifying its position with the iconic ‘Prancing Horse’.
From glamorous reveals to drivers flaunting their drifting skills, these wheels are dominating our social media feeds.
With an outstanding total score of 19.7 out of 20, BMW once again reigns as the top car brand on TikTok, solidifying its position as the most popular brand based on our comprehensive analysis of ‘TikTok Discover’ views and hashtags.
Following closely behind BMW as the second most popular car brand on TikTok is Ford, with an impressive overall score of 19.2 out of 20.
The appeal of Ford is evident, as they cater to a wide range of customers with their diverse lineup of vehicles, ranging from affordable hatchbacks like the Fiesta to powerful muscle cars like the Mustang.
With an impressive overall score of 19.1 out of 20, the reliable Japanese car manufacturer Honda secures a solid third place in the rankings.
Similar to Ford, Honda attracts a diverse range of customers interested in leasing, providing a wide selection of vehicles that cater to various preferences. This includes acclaimed performance cars like the Civic Type R and unique all-electric superminis such as the Honda e.
With a perfect score of 10 out of 10 based on monthly search data collected by search traffic specialists ‘ahrefs’, Audi emerges as the most sought-after car brand on Google.
From state-of-the-art hatchbacks to luxurious all-electric coupes like the e-tron GT, the premium German brand presents a diverse selection of vehicles.
Audi continues to maintain its popularity, evident from the staggering average of 11 million monthly Google Searches, indicating that its fame is not waning, much like its iconic R8 supercar.
Jaguar has also secured a joint first place position with Audi, garnering an impressive 11 million monthly searches.
With a score of 9.9 out of 10, Honda surpasses Ford, Jeep, and Lexus to secure the third position as one of the most sought-after car brands on Google.
Honda’s combination of meticulous engineering and a wide range of model options has resulted in a staggering 8.3 million monthly Google searches for the brand, a testament to its popularity.
EV car brands that have gained the most popularity on the internet.
The global market is witnessing a surge in the popularity of electric vehicles, commonly known as ‘EVs’, with all the major industry participants eager to capitalize on this growing trend.
Which brands are the top choices that people are actively seeking out when it comes to electric vehicles?
Tesla, fully equipped and prepared, has emerged as the leading brand in the world of electric vehicles on the internet, earning a perfect score of 50 out of 50 based on comprehensive data from Instagram, TikTok, and ahrefs.
Within Tesla’s lineup, one can find a selection of vehicles that encompasses the Model X and Model Y SUVs, alongside the Model S and Model 3 sedans.
Rivian has successfully accelerated their progress and solidified their position as the second most popular electric vehicle (EV) car online, achieving a commendable score of 39.2 out of 50.
With an impressive score of 9.2/10 for Google Searches, the American electric car manufacturer, renowned for its R1T pickup and R1S SUV, garners the attention of 1.4 million individuals each month in their quest for information.
Although Rivian vehicles have not yet made their way to the UK, you may have come across their pickups in the adventure documentary Long Way Up, where motorcycle enthusiasts Ewan McGregor and Charley Boorman embarked on a journey from the southern tip of South America to California.
Watch out for Chinese electric vehicle company NIO, as it emerges as the latest internet sensation in the world of electric cars, scoring an impressive 38.5 out of 50. NIO is set to make its debut in the UK car market in the near future, possibly with the introduction of the ET7 saloon. Keep an eye on this exciting development!
With its Model 3, Tesla emerges as the top-ranked electric vehicle (EV) car model across various online platforms, including Instagram, TikTok, and ahrefs data, achieving an impressive score of 38.5 out of 40.
With an impressive range of up to 374 miles between charges in its ‘Long Range’ form, the Model 3 receives a perfect Google Searches score of 10/10, with a monthly search volume of 2.1 million.
With a commendable score of 36.7 out of 40, the electric Fiat 500 secures the second spot for its significant online popularity.
Combining retro charm with advanced technology, the Fiat 500 not only exudes sophistication but also boasts an impressive range of up to 199 miles on a single charge.
With its impressive popularity on the internet, Tesla secures yet another position in the top three, this time with its Model Y SUV, achieving a remarkable score of 35.6/40.
In the year 2022, the Model Y secured its place as the third highest-selling car in the United Kingdom.
The McLaren F1, launched in 1992, has earned the title of the most sought-after classic car online, boasting an impressive score of 37.6 out of 40 based on data from Instagram, TikTok, and ahrefs.
Regarded by many as the ultimate supercar, only 106 of these models were produced until 1998, solidifying its status as a timeless masterpiece.
Securing second place with a commendable score of 35.3 out of 40, the iconic Volkswagen Beetle makes its unmistakable presence known.
With a production span that began in 1938 and came to an end in 2019, the legendary vehicle holds the distinction of being the longest-produced car in history.
With an impressive overall score of 35.3 out of 40, the Chevrolet Camaro has solidified its position as the third-most-popular classic car on the internet.
With its timeless design and powerful performance, the American pony car, introduced in 1966 and still manufactured in the United States, continues to captivate enthusiasts worldwide, attracting a staggering 486,000 monthly global searches on Google.
